The National Association of Realtors (also known as NAR) troubles continue after a devastating court decision found them liable to pay nearly $1.8 billion in damages for their role in inflating broker commissions between 2015 and 2022.
The class action lawsuit included home sellers from Illinois, Missouri, and Kansas who claim they were wrongfully forced to pay commissions to buyer’s agents at artificially high amounts. The decision came after a two-week trial and jurors came to a verdict after only three hours of deliberation.
Airbnb has taken its fair share of criticism over the past three years. Record-high inflation and the rising cost of housing has caused the short-term rental giant to come under close scrutiny from government officials and regulators.
But the scrutiny may be well-deserved. Regulators argue that the business model of Airbnb and its competitors weakens the already diminished housing supply. They say that Airbnb incentivizes homeowners to rent out their living spaces at over-inflated prices instead of renting to long-term tenants or selling their properties to aspiring homeowners.
Purchasing a home in today’s market may seem like a pipedream for many Americans. High inflation erodes your purchasing power, while low inventory leads to fierce competition.
One way that thousands of real estate investors are securing income-generating properties is through debt financing. While debt financing may sound risky, there are tons of benefits for investors who understand how to use leverage responsibly in their real estate investments.
Buying or selling a property off market has several advantages for those who choose not to go through the traditional real estate process. Off market properties often yield better profit margins, come with less restrictions, and offer faster closing times compared to buying or selling with a real estate agent.
However, off market properties also come with their fair share of downsides and associated risks that could potentially harm those involved in the sale.
Turning a profit is the top priority for all real estate investors. However, it’s often easier said than done.
Real estate investors face challenges that include economic downturns, market volatility, financing issues, legal hurdles, and much more. Therefore, maximizing ROI can be quite difficult for new and seasoned investors alike.
If you’ve started any business prior to being in real estate, you know the importance of creating a comprehensive business plan as a roadmap for the path of your future business.
Starting a new real estate venture is no different. Creating a business plan for your real estate investing company will set you up for future success in real estate, regardless of whether it’s your first, second, third, or tenth business venture.
Content marketing is one of the oldest and most effective forms of marketing. The early days of content marketing started with pamphlets, brochures, and newspaper advertisements and later evolved into blogging and social media as we know today.
As content marketing continues to evolve with new technology tools and the competition increases, the importance still cannot be understated. Nearly all successful brands engage in some form of content marketing, which means you should too.
Instagram is one of the best platforms for showcasing stunning photography, videos, and connecting with other members of the real estate community. Additionally, Instagram has added many new features designed for businesses and real estate agents to reach new customers and grow their businesses.
But using Instagram for real estate purposes can be difficult if you’re just getting started and don’t know how to grow a following. Luckily, we’ve seen incredible success growing Instagram accounts and advertising on the platform, and we want to share that information with you.
Referrals are the name of the game in real estate. Whether you’re an agent, broker, investor, wholesaler, or property manager, building a strong referral network is crucial for success.
That’s where real estate referral networks come in. These platforms allow real estate professionals to network and exchange referrals to grow their client base and take their businesses to the next level.
Pay-per-click (PPC) advertising started in 1998, where advertisers on Goto.com would pay the company to appear at the top of their search results for keywords relevant to their brands. While the sophistication of PPC advertising has evolved since the late 90s, the concept remains the same.
Today, PPC advertising is most commonly used on Google. The largest search engine in the world has been using PPC ads to generate the bulk of its revenue for decades (in fact, 79% of Google’s revenue is from PPC advertisers).