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Ms Rachel Net Worth

Ms Rachel with Christmas penguin.
How rich is Ms Rachel? The YouTube star has done quite well for herself since launching her YouTube channel in 2019.

What is Ms Rachel net worth? As a parent constantly hearing “Songs for Littles” as background noise in my house, I often wondered the same thing. Once I discovered how many subscribers and views Ms Rachel’s YouTube Channel gets, I knew she had to be worth millions. When you have 18.54 million subscribers and over 3 billion views, your ad revenue alone will cut you a nice check every month. In this article, we will explore Ms Rachel’s net worth and learn more about her journey to stardom.

Who is Ms Rachel?

Rachel Griffin Accurso (Ms. Rachel) was born on November 8, 1980 in Biddeford, ME. She attended high school at Sanford High School and eventually went to college at the University of Southern Maine where she studied theatre. Rachel earned a master’s degree from New York University in music education and went on to become a music teacher at a public school in NYC.

Ms Rachel married Aron Accurso, a Broadway music director and composer, in July 2016 and they now have 2 kids. Her son, Thomas, had a speech impediment and didn’t say his first words until the age of 2. The lack of media resources for her son is what inspired Rachel and Aron to start a YouTube channel in 2019.

“I kept looking for this show for him, but we couldn’t find it. So I thought, maybe we can try to create it, and maybe it would help more kids.” -Ms. Rachel

“Songs for littles” is a combination of children’s songs, nursery rhymes and original music for young children. Some of the content was derived from in person classes led by Ms Rachel and Aron inspired by techniques used by their son’s speech therapist.

Ms Rachel posing on couch during a photo shoot.
In most of her videos, Miss Rachel wears a pink shirt, overalls and a pink headband.

Songs for Littles

The Songs for Littles YouTube channel really took off in 2020 during COVID (as did Ms. Rachel’s net worth!) and Rachel and her husband continued pushing out more content. Wearing her signature outfit, a pink shirt with denim overalls and a headband, Ms Rachel captivated young audiences with her catchy tunes and colorful animations. Other cast members of Songs for Littles include, actress and educator Keisha Gilles, singer and songwriter Jules Hoffman, actress Natalie Kaye Clater, and Aron Accurso (Miss Rachel’s husband).

Ms Rachel with other cast members.
Ms Rachel with her cast members during a photo shoot.

Parents love her, too, as they view her content as engaging and educational. Her channel’s description of what to expect: “”toddler learning videos and baby learning videos that help children learn to talk, learn letters, numbers, colors, animal sounds and more.” Ms Rachel positions herself as wholesome, educational, good-natured content for toddlers.

While the reviews on Ms Rachel are mostly positive, there was some controversy in February 2023. Ms Rachel received backlash from her TikTok fans related to her co-star Jules Hoffman using pronouns “they/them.” Jules identifies as transgender non-binary and says, “being non-binary was not my choice, and I wouldn’t change it even if it was.”

“Somebody just saw me and I was a vessel for some of that fear and that anger,” Hoffman said.

Jules Hoffman pictured with her guitar.
Jules Hoffman’s use of pronouns they/them caused backlash with fans in 2023. Jules identifies as transgender non-binary.

The backlash from parents was primarily in the form of comments on Ms Rachel’s TikTok account. She temporarily took a break from TikTok in February 2023 citing her mental health as the reason. She got back on the platform a few months later when Creative Artists Agency signed the YouTube show and educational brand (Songs for Littles) for representation in all areas.

Ms Rachel Net Worth 2023

In 2023, Ms Rachel’s net worth is over $10 million. Besides ad revenue from her YouTube channel, Ms Rachel also has 2.5 million TikTok followers and receives compensation from other social media platforms as well. It is estimated that she earns over $3 million a year from YouTube (ad revenue and sponsored content), and potentially another $1-2 million a year from TikTok, Instagram and other social media channels. Ms Rachels net worth may also be comprised of stock market and real estate investments.

Miss Rachel in New York City
With a net worth of over $10 million, Miss Rachel must be doing something right!

While having a net worth of over $10 million is nothing complain about, her competitor Blippi has a net worth of approximately $90 million! Blippi had a 5 year head start though, starting his YouTube channel in 2014 (vs 2019 for Ms Rachel). Despite being competitors, the two collaborated in July 2023 and created content together for the first time. Blippi, Meekah and Ms Rachel teamed up and filmed 2 episodes at the Children’s Museum of Manhattan.

Ms. Rachel and the gang recently signed with Creative Artists Agency, an American Talent and sports agency based on Los Angeles, CA. This should help strengthen the brand and solidify Miss Rachel as a leader in the children’s entertainment and education space.

Related: Blippi Net Worth

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About the author: Ryan hovers around a 10-20 handicap any given day. But the talent is there, no question.